Management lessons from the winner

 Tailored programs. Ask for details »

Using top business school case study of Alinghi

Setting lofty goals
Win the America’s Cup
Building a winning team
Multiple nationalities
Multiple disciplines
Design     Sailing     Sponsorship
Building a brand
High Quality     Passion     Fun
Preparation
Training     Development     Marketing
Setbacks
Contingencies     Forgiveness
International
Born global
Motivation
Driven individuals     Celebration

Strategies

Design strategy
Team building strategy
Training strategy
Race strategy
Financing strategy
Brand building strategy

Combine with other modules – sailing, team building, hospitality
Reshaping and modernising a rich heritage
Coming to Europe for the first time, the entire event has been improved – for competitors, sponsors, sailing fans, and the general public. Creative thinking and bold plans can provide an example for your business.

Building a “Passion Brand”

8 steps..

  1. Define polarizing differentiators
  2. Ideology
  3. Exclusivity
  4. Solidarity & belonging
  5. Enemy
  6. Courtesy as a competitive weapon
  7. Contact
  8. Letting go

State of the art marketing

  • Viral marketing
  • Blogs
  • Social networks / Communities
  • Search based advertising

Case Studies

Alinghi     -     Apple     -     Ducati

Similarities and differences among well established passion brands. Lessons to apply to your business.

 

Combine with other modules – sailing, team building, hospitality